Growth Manager, Activation & Habituation

Amit érdemes tudni

• Irodai · Korlátozott
• Egyesült Államokbeli irodai pozíció.
• Szint: Manager
• Bitcoin-fókuszú szerep
• Fizetés: nem közölt

Helyszín és jogosultság

Egyesült Államokbeli irodai pozíció.

Bay Area, CA, United States of America

Megbízhatóság: 90%. A végső döntés a munkáltatóé – mindig olvasd el az eredeti hirdetést.

Pozíció

<p><strong>The Role</strong></p> <p>Cash App reaches 59 million monthly active customers, and top-of-funnel growth is accelerating. We're looking for a Growth Manager to be the GM for activation and habituation. You'll own the goals for how customers find their first meaningful moment in Cash App and turn it into a lasting habit, and you'll decide how to hit them.</p> <p>This role blurs growth and product. You won't hand requirements off to someone else. On this team, you are the product owner for your growth levers. You'll set the strategy, own the roadmap and experiment backlog, and work directly with Engineering, ML, Design, and Analytics to ship.</p> <p>Every lever is on the table: onboarding flows, in-app surfaces and prompts, eligibility logic, incentive mechanics, notifications, and customer communications across push, email, SMS, and in-app. You'll pick the lever most likely to move the metric, run the experiment, and scale what works.</p> <p>You'll sit on the Cash App Engagement Marketing team, which gives you deep customer context, lifecycle craft, and a strong peer group. But this isn't a traditional marketing role. You'll be just as comfortable shipping a product change as you are writing and launching a message or building the model behind an upsell engine.</p> <p>People who thrive here have come from growth product, growth marketing, lifecycle, business operations, and consumer analytics. What they share is a drive to own outcomes, an experimentation reflex, and the ability to move between strategy and the details.</p> <h4>What's Unique About This Role</h4> <ul> <li><strong>Scale.</strong> With 59M monthly actives and rapid top-of-funnel growth, your experiments read in days, not months, and your wins move numbers that matter.</li> <li><strong>Real ownership.</strong> You own the goal and the levers. Your roadmap shapes what Cash App builds, not just what it sends.</li> <li><strong>Every lever is fair game.</strong> Product changes, in-app experiences, incentives, and comms are all yours to test and combine.</li> <li><strong>The AI frontier.</strong> You'll help define what growth looks like as decisioning becomes increasingly AI-driven. Every experiment you run feeds, and is shaped by, the AI and automation stack we're building.</li> </ul> <h4>You Will</h4> <ul> <li>Own activation and habituation goals end-to-end as the GM for your area. Define the opportunity landscape, set strategy, decide where to invest, and deliver measurable impact on

Rövidített kivonat. A teljes leírás és a jelentkezés a munkáltató oldalán érhető el.