Lifecycle Marketing Manager

Amit érdemes tudni

• Irodai · Korlátozott
• Egyesült Államokbeli irodai pozíció.
• Szint: Manager
• Bitcoin-fókuszú szerep
• Fizetés: nem közölt

Helyszín és jogosultság

Egyesült Államokbeli irodai pozíció.

Bay Area, CA, United States of America

Megbízhatóság: 90%. A végső döntés a munkáltatóé – mindig olvasd el az eredeti hirdetést.

Pozíció

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

We’re looking for a Lifecycle Marketing Manager to shape how businesses experience Afterpay and Cash App, from their first touch with us to becoming long-term partners. You’ll build and own our global B2B lifecycle and email strategy, including the plan, the personalized journeys and the test roadmap. Your programs will turn prospects into merchants, get new merchants set up and transacting quickly, and give established merchants what they need to grow. You’ll also use AI to personalize at scale and to learn faster than any single campaign could teach us.

This is a global role focused on North America, the UK and APAC. You’ll build strategies globally but think regionally, so each market gets programs that reflect how its merchants buy, sell and grow. You might start your day in merchant insights and lost-deal notes from Sales, looking for the moment new merchants stall during setup. By the afternoon, you’ve turned that insight into a personalized onboarding journey that gets them transacting faster. You’ll report to the Global B2B Commerce Growth Lead and work closely with Sales, Marketing & Revenue Operations, Account-Based Marketing, Content, Partnerships, Product and Compliance.

You Will

You will develop a global lifecycle and email marketing strategy that:

Thinks like a customer, using merchant insights to help prospects solve their problems, improve their business and see the value of Afterpay and Cash App.

Grows net new merchants through personalized nurture journeys that move prospects to opportunities and signed merchants.

Gets new merchan

Rövidített kivonat. A teljes leírás és a jelentkezés a munkáltató oldalán érhető el.