Senior Director, Marketing Operations

Amit érdemes tudni

• Irodai · Korlátozott
• Egyesült Államokbeli irodai pozíció.
• Szint: Director
• Fizetés: nem közölt

Helyszín és jogosultság

Egyesült Államokbeli irodai pozíció.

New York

Megbízhatóság: 90%. A végső döntés a munkáltatóé – mindig olvasd el az eredeti hirdetést.

Pozíció

<div class="content-intro"><p>Fireblocks is the company bringing global finance onchain. Backed by over $1 billion in capital, we are the premier digital asset infrastructure provider trusted by thousands of industry-defining financial institutions, including banks, payment providers, fintechs, and global corporates such as BNY Mellon, BNP Paribas, ANZ Bank, Western Union, Stripe, and Revolut. Built for institutional scale and security, our enterprise-grade platform and network have powered over $14 trillion in digital asset transfers worldwide.</p></div><p><strong>This is a marketing operations and technology infrastructure role.</strong> You will own the systems, data, and processes that power Fireblocks' global go-to-market engine. If you are energized by building martech ecosystems, governing pipeline data, and translating marketing performance into executive-level insight, this role is for you.</p> <p>We are looking for an experienced marketing operations leader to architect and scale our marketing technology stack, drive pipeline measurement from MQL through closed-won, and build the operational infrastructure that enables Fireblocks' global marketing and sales teams to perform at their best.</p> <p>You will report to the VP Sales Ops and work closely with Sales, Revenue Operations, Finance, and Analytics to ensure our marketing engine runs with precision, visibility, and scale.</p> <h3><strong>What You'll Do</strong></h3> <p><strong>Marketing Technology &amp; Infrastructure</strong></p> <ul> <li>Own, govern, and continuously improve the global marketing technology stack, including evaluation, selection, implementation, and optimization of all platforms (Marketo, Salesforce, 6sense, attribution tools, BI platforms, and others)</li> <li>Define and enforce data governance standards, system integrations, and operational processes across all marketing platforms</li> <li>Lead platform migrations, integrations, and enhancements in partnership with IT, Sales Ops, and Engineering</li> </ul> <p><strong>Pipeline Measurement &amp; Analytics</strong></p> <ul> <li>Own pipeline measurement and reporting from MQL through closed-won, delivering full-funnel visibility to marketing and sales leadership</li> <li>Partner with the data and analytics team to build and maintain attribution models, forecasting frameworks, and executive dashboards (CAC, LTV, pipeline velocity, channel contribution, ROI)</li> <li>Define and refine funnel definitions, lead scoring models, and

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