Head of Organic Growth, Kraken Pro

Amit érdemes tudni

• Remote · Ismeretlen
• Távmunka-megjelölés további földrajzi adat nélkül — nem automatikus igen.
• Szint: Lead
• Fizetés: nem közölt

Helyszín és jogosultság

Távmunka-megjelölés további földrajzi adat nélkül — nem automatikus igen.

Remote · United Kingdom

Megbízhatóság: 42%. A végső döntés a munkáltatóé – mindig olvasd el az eredeti hirdetést.

Pozíció

BUILDING THE FUTURE OF OPEN FINANCE

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

THE TEAM

Founded in 2011, Kraken is one of the world’s longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Kraken Pro is where serious traders live. Millions of them. But a great product only wins if the right traders find it, trust it, and actually fund an account. Right now, our organic engine isn’t pulling its weight.

You’re going to fix that.

THE OPPORTUNITY

We’re seeking a hands-on Head of Organic Growth to own how Kraken Pro gets discovered and how curious traders become active ones. At Kraken, understanding our brand ethos, mission, and the traders we serve is essential. Organic is where brand and acquisition meet.

We’re looking for a player-coach who moves fast but thinks long-term, gets in the weeds while leading from the front, and knows that traffic means nothing if it doesn’t convert. This role demands sharp B2C acquisition instincts, a product-first mindset, an obsession with UX, and a self-starter attitude.

- Own organic acquisition. Build and run the strategy across SEO, content, social, community, referrals, and partnerships to bring high-intent traders to Kraken Pro.

- Find out if people convert. Map the funnel from first touch to first trade, report on it clearly, and figure out where traders drop off and how to win them back.

- Make UX your edge. Work with Product and Design to audit and improve landing pages, sign-up flows, onboarding, and in-product moments. Great acquisition dies in bad UX, and you know it.

- Acquire through brand. Make every growth channel a brand-building one. Reach is easy to buy; trust is what makes traders stay.

- Know the product cold. Use Kraken Pro like a trader would, understand what makes it better, and turn those strengths into growth levers.

- Lead a lean, scrappy team. Set direction, coach, and unblock a small team, while staying hands-on enough to ship, test, and fix things yourself.

- Test and learn. Run experiments across channels and funnel steps, double down

Rövidített kivonat. A teljes leírás és a jelentkezés a munkáltató oldalán érhető el.